So much for the wisdom of crowds. People often become more confident in their beliefs when they find out the majority of others disagree with them, a new study finds.
"It may be that you feel proud, because you were able to disprove, in your own mind, an opinion that most people have accepted," said study author Richard Petty, professor of psychology at Ohio State University. "You actually become doubly sure you were right."
The results will be published in an upcoming issue of the Journal of Personality and Social Psychology.